Task 2

This task requires you to demonstrate your ability to undertake primary and secondary research specifically into the Graphic Design Industry.

In order to complete some of  this task I suggest  you  use the following website to help you with understanding the ‘opportunties’

 www.lambie-nairn.com (on OC Live). Ensure you use your research skills to review the site and try and answer the questions (on task sheet)

For the second part you will need to use your research skills to try and contact graphic designers who work on producing idents. This may be easier to use the idents you selected in task 1a and find out the creators of those idents and try and contact them

You should try and obtain PRIMARY feedback from them, so consider how you approach them professionally and what questions you may want to ask them based on the guidance in the task sheet.  To summarise

• Use the website (any other  additional ones) to answer the guidance points on the opportunities available when creating idents
• Obtain a company name/individual’s contact details either by phone, email, address etc
• Draft some kind of  email/letter/script (telephone conversation) clearly stating who you are, what College you are from, what course you are on, what you are studying and what you  have been asked to do e.g. Unit Designing Idents. Inform them that you would like to ask them a few questions on what possible limitations are faced when creating idents or animation work (see guidance points)
• Obtain confirmation that it is okay to ask them questions over phone, visit them or by email
• Structure your questions clearly focussing on specifically the guidance points in the task and any other points that you may find useful in order to obtain a higher mark (mainly open questions so you can get more in-depth information). Remember you will need to record their responses somehow so see Alan for suitable equipment if not done by email
• Check all correspondence with Mark or myself to check the information being sent out is suitable and appropriate
• Record all correspondence with your client and complete a meetings log of when, where and how this task is to be carried out.

 If you have any problems please seek advise and guidance from myself or Mark

c4_original ident

c4_original ident

Originally uploaded by chrieyer

Example of the original (still) ident for channel 4

BBC2 Cappucchino Ident – Example Analysis

This ident is from BBC2 and is a very simple design and concept. The music starts off very upbeat and funky to draw the viewer in. The visual image is shot in a high angled  extreme close up of a 2  (2D) which seems to be cut out from the background.  We then see something which looks like brown sprinkles being sprinkled over the 2, at this stage it is not easy to see what the actual concept of the ident is.  The 2 figure then tilts towards the camera and seems to come alive (3D) and in a pull focus shot the actual background is seen through the silhouette of a cut out of a 2. As the silhouette cut out of the 2 zooms out towards the camera, just covering the outside of the frame, we then see a close up shot of a  white cup and saucer  filled with what appears to be a cappuccino with the chocolate sprinkled 2 perfectly placed in the centre of the cup with a spoon.  The background  is plain white, not to detract from the ident and the lighting is ambient to reflect a more relaxed and chilled state of the viewer. We then see the symbolic and familiar logo of BBC which helps to brand the channel and at the top of the screen text saying subtitles which indicates its fulfilling the BBC  equality and diversity remit for those with hearing impediments.  We then see a person’s hand pick up the spoon and stir the cappuccino, messing up the perfectly placed 2 which is the key feature and at this point we go into the programme being advertised by the narrator.  The ident contains a male voice over and talks about the schedule for the afternoon e.g. snooker at 1.30pm and then introduces the next programme, referring to money and business with the programme ‘Working Lunch’.  This then gives meaning to the ident as its screened during lunch time and having a lunchtime coffee/cappuccino eases the viewer into the lunchtime programming.  It also indicates a mature audience of more than likely female  homemakers, retired couples or unemployed males  (3o+)

Setting up WordPress Blog

Okay guys the first step will be to set up your wordpress blog …be patient as its a bit fiddley, however I have left a user friendly step by step guide on OC Live to help you.  Good Luck.

Welcome to my blog..introduction

You will need to use my blog as a reference point to guide you, but you will be expected to demonstrate your understanding, research and analysis skills using your own individual blogs.  Make sure your blogs are user and teacher friendly!

Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!